Designing Websites.
Building Digital Experiences.
From visual design to the systems behind it.
I build clean, functional websites with strong structure, clear content, and room for brands to grow.
White Palm is a luxury marketing agency for premium brands across strategy, creative direction, digital marketing, content, and partnerships.
Full Website Design & Development
Designed and built the full White Palm site, from structure and responsive layouts to visual direction and implementation.
Partnership Consultation Funnel
Built a structured inquiry experience for prospective brand partners to submit project goals, budget, and contact information.
Insights Blog System
Built a custom publishing system for White Palm's thought-leadership content.
Site Architecture & Navigation
Structured the site's pages and navigation to clearly connect services, work, insights, and inquiries.
Visual Restraint
Used minimal layouts and generous spacing to keep the site focused on messaging and high-end craftsmanship.
Image-Led Storytelling
Built layouts around large campaign imagery to make the brand's work the primary visual focus.
Editorial Typography
Combined serif display typography with clean sans-serif type for a refined, contemporary feel.
Consistent Design System
Established reusable spacing, typography, buttons, and content patterns across the site.
Premium Brand Positioning
Created a digital presence more aligned with White Palm's luxury positioning.
Clearer User Journey
Organized services, insights, and inquiries into a more intentional site structure.
Consistent Brand Experience
Created a cohesive visual system across the company's primary digital touchpoints.
I built White Palm's public Insights page and an internal admin dashboard to manage the full content lifecycle — from uploading and editing to organizing and publishing articles with ease.
Insights Page
Designed and built the public Insights page to showcase White Palm's editorial content in a clean, refined experience.
Internal Admin Dashboard
Built a private dashboard to upload, edit, organize posts, and customize article metadata with full control.
Articles Published
Wrote and published the live articles featured in the system, establishing the content foundation for White Palm.
Streamlined Publishing
Reduced the effort needed to get new content live, from draft to publish.
Elevated Editorial Presence
Gave White Palm's content a polished, on-brand reading experience.
The Yacht Guy is a yachting media brand sharing yacht tours, industry coverage, events, and lifestyle content.
Full Website Redesign & Development
Redesigned the site experience with a stronger homepage, cleaner hierarchy, responsive layouts, and updated visual direction.
Blog Page & Article Publishing
Created the Squarespace blog page and publishing structure for yachting, charter, lifestyle, and destination articles.
Site Architecture & Navigation
Organized key sections like Home, Events, Blog, Press, and Contact into a cleaner and more intuitive user journey.
Brand & Media Positioning
Designed the site to support The Yacht Guy as a premium yachting influencer and media brand.
Recurring Article Structure
Built the blog structure around yacht, charter, lifestyle, and destination content to support ongoing publishing.
Brand Visibility
Supports a yachting influencer/media brand with press, partnerships, articles, and event content.
Audience Fit
Designed for people browsing yacht lifestyle content, events, and media credibility.
Stronger Brand Presence
Created a more polished digital presence aligned with the scale of The Yacht Guy brand.
Clearer Content Experience
Made articles, events, and media content easier to explore through better structure and navigation.
Built for Ongoing Publishing
Created a foundation that supports recurring content, future updates, and brand collaborations.
What Needed Improvement
The original site felt dated and did not clearly show the brand's media presence, content, or partnerships.
What I Redesigned
Created a stronger homepage with clearer messaging, improved spacing, and a cleaner premium visual hierarchy.
What I Built
Structured the site for recurring articles and clearer access to blog, events, press, and contact pages.
Why It Works
The updated design improves brand visibility and makes content easier to browse.